Kelly the Culinarian: Health Food for the Rest of Us: A Trip to Fruitful Yield

Saturday, January 23, 2016

Health Food for the Rest of Us: A Trip to Fruitful Yield

Last year, I had a blast visiting NOW Foods, a health food manufacturer that is so close, it's on my running route. I tasted, learned and cooked my way through the product line specifically crafted with value in mind. I learned then that NOW Foods started as a result of wanting to provide great products to stock the shelves of Fruitful Yield at better prices. The first Fruitful Yield opened in my back yard, Elmhurst, in 1962, and now there's 13 stores across the Chicagoland area.

In spite of all of this, I had never made it out to a Fruitful Yield. With the Elmwood Park location celebrating its first anniversary with a Wellness Weekend today and tomorrow, it was time to make the trek. I was under the impression that because NOW Foods was a product of Fruitful Yield, it carried only NOW Foods items. I was very wrong.

The store has an impressive array of healthy product at a surprisingly low price. The tags denote items that are 20-35 percent below retail, which is most of what's on the shelves. 

There's a produce section, frozen foods, meats, baked goods, supplements for kids and adults alike, teas and cleanses, drinks, cosmetics and beauty items. I quickly had a cart full of some of my favorites.

All this went home with me for about $50! As a frugal person, it's very satisfying to pick up some of my favorite specialty items that I normally can't get within my budget. There were a few items I LOVED when I visited NOW Foods (try the avocado oil, you'll never go back. And butter-infused coconut oil? It's everything you imagined and more), along with items I might be able to get at a large grocery chain except much, much cheaper. The liquid aminos were only $5!

If you head there this weekend, you'll get an even better deal. From 10 a.m. to 5 p.m. today and 11 a.m. to 4 p.m. tomorrow, all of the locations are hosting a healthy expo with demos, drawings, gift bags and experts on hand to help with your health journey. Dietitians will be there to talk food, and trainers will be on hand to take body measurements and analysis.

Look at all those prizes! May the odds be ever in your favor this weekend.

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