I am living the dream, folks. It’s been a hot minute since I
wrote about how
to shop at ALDI, but I’ve been an almost-exclusive ALDI shopper for
most of my adulthood. It’s a matter of priorities – if I save money on food
costs for identical products, I can spend that money better elsewhere on
evenings out, mini vacations and other splurges that make my life feel
luxurious. It’s also how I’m able to host Sunday dinners without much expense,
and how I can grocery shop without a list most weeks.
I’ll stop gushing now.
The first thing we did was tour the ALDI store in Geneva,
IL., which is the closest location to headquarters. It’s almost identical to
the newest ALDI location near me, except with perhaps an additional aisle. I
saw all of my favorites there, along with a few more seasonal buys.
After the tour, we all headed over to ALDI’s headquarters, a
tourist destination for maybe only me, but still. It was fully decked out for
the holidays and we started in the Test Kitchen. We had a head-to-head blind
taste test of ALDI products versus nationally available items (think ALDI Greek
yogurt v. Chobani).
Every item in the store undergoes rigorous blind taste
tests at least twice a year that were far more in-depth than what we delighted
in, but in this scenario, we just selected our favorites. I don’t know if it’s
because I don’t have a huge basis for comparison or my palate isn’t that
nuanced, but some products I couldn’t taste a difference at all. With the
yogurt, for example, one tasted creamier and sweeter to me, but I wouldn't say I
prefer it. From tortilla chips to orange juice, the main message was that by
switching to the ALDI brand, consumers can save 28 to 65 percent.
From there, we went on to enjoy holiday décor and
entertaining tips, which I can’t wait to share soon! Stay tuned my friends ….
6 comments:
ALDI is a wonderland. I don't understand friends who refuse to shop down those three aisles.
ALDI is a wonderland. I don't understand friends who refuse to shop down those three aisles.
It was so great to meet you!
The Test Kitchens were a great destination. So you aren't alone. :) It's was great to meet you at the event.
So great to meet you and share the ALDI love!
I think my dad had the same reaction when I told him I was invited. He said it was about time with all the shopping I do there! It was wonderful meeting you during the trip and looking forward to reading your blog.
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