Great cause: We are fully funded by sponsors. This means that 100 percent of the fees runners pay benefit Who Says I Can't, an awesome foundation improving the quality of life of amputees. As a result of the Boston Marathon bombings, at least 14 people received amputations. They need the support of the running community to get back to running.
Community: Running is about so much more than miles, paces and PRs. It's about being part of community of people who understand what it's like to test limits. We want to show the world that the Boston Marathon bombings will not defeat us. We will overcome this challenge just like every other obstacle we encounter as we hit the pavement. Just look at all the "what running means to me" blog posts from all over the Internet to get an inkling of what we're all about.
Value: Pay $30, which goes right to charity, and you'll get a fun race, a cool after party and lots of swag. You can barely park in the city for a race for that price.