Win it Wednesday: 53x11 Coffee Giveaway

Like every over scheduled adult in America, I love coffee. Start a day without a cuppa? Not gonna happen.  I wasn't always this way. Until a few years ago, I shunned the brown brew in favor of diet soda. But last summer was a scorcher - I regularly roused myself at 4 a.m. to complete my long runs before the pavement liquefied the soles of my shoes.

I decided one afternoon to reward myself for a hard day of training with an positively sinfully cold iced coffee. It was pure magic - potently strong and refreshingly cold. I was hooked.

Now, I rarely skip the opportunity to grab a cup (as you well know after reading my travel recaps from San Francisco and Austin). I'm always looking for a new brew, so when I saw information about 53x11 in a race packet, I had to know more.

This coffee is different. It's fair-trade coffee made for cyclist (hence the name) on sustainable, organic farms. It may sound weird, but show me an athlete that doesn't drink coffee and I'll show you an athlete who lies about more than just their finish times. It's also affiliated with Hammer Nutrition, which was the provider of the on-course nutrition for my 70.3 tri in Michigan this weekend.

Anyhow, back to the brew. The company sent me its Big Ring blend, which is a Sumatra blend grown in Indonesia. I received a bag of whole beans and could tell the difference in quality immediately upon opening the bag. It smelled much more complex than your regular grocery story variety of beans, and the beans were actually darker, too.


And a coffee made by a pair of dudes committed to quality makes a huge difference in the final brew. I enjoyed a cup with my favorite furry companion before heading out on a ride.

If you want to try this premium coffee, today's your lucky day. 53x11 provided me with one bag of The Big Ring, along with a coffee mug and pour over kit for one lucky reader. One winner will be selected next week and announced here, so enter the RaffleCopter giveaway below now!

a Rafflecopter giveaway