For all the interwebs that don't know, I work in social media. I'm good at it and I love my job. I spend at least 10 hours a day, five days a week sitting in front of this box. Watching. Waiting. Anticipating what happens next and how to manipulate the masses into conversing online.
It's a brave new world out there.
Social media, like anything else, isn't just puppies and rainbows (or memes and grumpy cat, as it may be). It's so easy to fall into a pattern comparison because people don't tweet about the totally average lunch they had or Facebook the time they fought with their spouse about who should match the socks. There's a reason that envy is one of the deadly sins - it makes us miserable.
But we're curious by nature. Social media can connect us, provide us with resources and bring people together to better society. It can also be like a car accident - it might make us feel uncomfortable, but we can't look away. The proliferation of #ThinSpo #FitSpo #Thinspiration whatever is a classic example.
|Stretched via photoshop|
|Tucked and shaded and slimmed via photoshop|
|I can CLEARLY see the photoshop on the right|
So naturally, some entrepreneurial toolboxes decided to take advantage of the environment out there and create the #BikiniBridge "movement." It's not real, people. It is a manufactured campaign engineered by trolls who wanted to see how fast they could push the Internet to believe that this was some sort of inspirational battle cry, along with the appropriate backlash that I would understand if this thing was real.
Because models are simultaneously way too fat and need to be slimmed or scary skinny and need the life photoshopped back into their eyes. We can't win, and the evidence is all over. So thanks, #BikiniBridge, for highlighting the media war against women and how quickly we've made it the war within.
It's a jungle out there. A beautifully photoshopped and perfectly coiffed mirage of a jungle.